University (e-mail: firstname.lastname@example.org)
N.A. Bozhenkova, Doctor of Philological Scinces, Professor, Southwest State University (Kursk)
D.V. Atanova, Lecturer, Southwest State University (Kursk) (e-mail: email@example.com)
NON-VERBAL COMMUNICATION IN RELIGIOUS DISCOURSE: ORTHODOXY
AND PROTESTANTISM IN COMPARATIVE ASPECT
In the article some features of non-verbal communication in a religious discourse are considered. Orthodox and
Protestant cultural traditions are compared.
Key words: religious discourse, Orthodoxy, Protestantism, non-verbal signs, presuppositional pool.
O.V. Lagutina, Candidate of Philological Sciences, Associate Professor, Southwest State University
(Kursk) (e-mail: firstname.lastname@example.org)
A.V. Bashkanova, Master of industrial training, Kursk State Technical College
TALK SHOW AS A FORM OF ORGANIZATION OF INTERACTIVE LEARNING: SPECIFICITY,
The article discusses the talk show as a syncretic form of organization of interactive training sessions. The
specificity of this form of training, its basic structural components, called factors, which determine the effectiveness of
training in the form of a talk show. Presents the author's development of training in the form of a talk show.
Key words: educational interactive forms, competence approach, discussion, talk show.
A.V. Annenkova, Post-Graduate Student, Southwest State University (Kursk)
SPECIFIC FEATURES OF PROXINIMIYA IN ADVERTISING TEXTS (ON THE ADVERTISING
MATERIAL OF LOCAL HIGHER EDUCATIONAL INSTITUTIONS)
The article deals with advertising texts as an assembly of elements of a complex system. The analysis of structure
of an advertising image is given in the terms of proximity.
Key words: image promotion, advertising image, system, proximity.
V.Yu. Andreeva, Сandidate of Philological Sciences, Associate Professor, Southwest State University
(Kursk) (e-mail: email@example.com)
THE PROBLEM OF COMMUNICATIVE STRATEGY AND TACTICS: APPROACHES
TO UNDERSTANDING AND HISTORY OF STUDY
The article deals with the problem of communicative strategy and tactics, it shows different approaches to the
term existing in linguistics, as well as demonstrates the difference between the notions strategy and tactics. Classifications
of strategies proposed by various researches are also given in the article.
Key words: speech activity, speech influence, communicative strategy and tactics, discourse.
T.V. Letapurs, Candidate of Philological Sciences, Associate Professor, Southwest State University
(Kursk) (e-mail: firstname.lastname@example.org)
IRONIC PORTRAIT OF THE DRINKER IN THE NOVEL OF V. AKSENOV «SCORCH»
The article deals with the problem of creating a typical hero story of the 60-70 years of the Soviet period. The
author of the article focuses on the artistic reasons of V.P. Aksenov in the novel devoted to the period of repression,
opposition of the Russian «intelligentsia» of the Soviet system, showing the behavior of the characters-artists protest
through drunkenness, «an immoral lifestyle», as defined by the Soviet ideology.
The article reveals the particularly ironic Outlook of the author, his heroes are characterized by stylistic features
of irony as an artistic technique to reflect the phenomenon of personality transitional time, the comic and the tragic
beginning of the Brezhnev epoch.
Key words: irony, comic, literary image; image of drunkards in folklore, contemporary prose; the originality of
ironical portrait of a drinker of V. Aksenov’s novel.
M.S. Ovchinnikova, Post-Graduate Student, Southwest State University (Kursk)
PSYCHOLINGUISTIC APPROACH TO THE PROBLEM OF FOREIGN BORROWINGS
The paper deals with the theoretical review of the problem of foreign borrowings in psycholinguistics. The results
of some research in this field are noted. There are given factors, which play the most important role in the perception
and identification of foreign language words in an individual consciousness.
Key words: borrowing, psycholinguistics, word meaning, linguistic and extra-linguistic factors, the mental lexicon,
N. I. Kozak, Candidate of Philological Sciences, Dean of Foreign Philology Department,
V.O. Sukhomlinskiy Mykolaiv National University (e-mail: email@example.com)
A. Y. Koryagina, Applicant, V. O. Sukhomlinskiy Mykolaiv National University
THE CHARACTERISTICS OF COLLOQUIAL PRONUNCIATION STYLE
(GERMAN OFFICIALS’ SPEECH MODEL)
This article is devoted to the question about phonostylistic variation of segmental structure of German officials’
pronunciation in dependence on the level of formality of communicative situation. The aim of the report is to study
phonological variants of vowels and consonants in the speech of German officials’ in situations of non-formal communication.
Key words: communicative situation, pronunciation style, colloquial speech, official.
E. I. Erpilova, Post-Graduate Student, Kursk State University (e-mail: firstname.lastname@example.org)
NEW WORDS IN MODERN MASS MEDIA DISCOURSE
This article is devoted to new words in modern mass media. The author considers peculiarity of mass media
discourse, ways of new words formation, as well as specifics of their functions.
Key words: new word, mass media discourse, word-building patterns, language play.
E.N. Kondratenko, Lecturer, Southwest State University (Kursk) (e-mail: email@example.com)
THE PLACE OF IDEOLOGY IN THE MODERN WORLD
The article deals with specifics of ideological lexicon within modern sociocultural realities. The theoretical review
of various scientists’ views of ideology understanding and considering of words with ideological implication is
Key words: ideological lexicon, conventional meanings.
O.S. Zubkova, Doctor of Philological Sciences, Professor of Foreign Languages and Professional
Communication, Kursk State University (e-mail: firstname.lastname@example.org)
ACCOMODATIVE RECONSOLIDATION OF TROPES IN THE SEMIOTIC CONTINUUM
OF PROFESSIONAL LANGUAGES
In this article we discuss theoretical principles of reconsolidation of tropes in semiotic continuum of professional
languages. We also show the heterogeneity of the examined units, professional situation and action, present evidence
of their correlation and expediency of taking into account accommodative potential in a situation of professional
Key words: tropes, accommodative reconsolidation, professional metaphor, pun, semiotic continuum, professional
E.A. Zaharchuk, Candidate of Philological Scinces, Associate Professor, Kursk State University
WEB COMMUNICATION ENVIRONMENT AS A TARGET GROUND FOR INFORMATION
WARFARE REALIZATION (AT THE EXAMPLE OF EURONEWS.COM NEWS PORTAL)
The paper contains the analysis of the distinguishing characteristics of web communication space which make
it a promising tool of information influence on the mass consciousness within the ideological confrontation of powers.
The author compares the materials of euronews.com news portal intended for audiences from different countries.
Key words: Internet, information warfare, suggestion, public opinion, Ukrainian crisis, news.
L.A. Kachanova, Candidate of Philological Sciences, Associate Professor, Nevinnomyssk State
Humanitory and Technical Institute (e-mail: email@example.com)
THE PROCESS OF ASSIMILATION AND STRUCTURAL SPECIFICS OF ECONOMIC TERMS
IN THE MODERN RUSSIAN LANGUAGE
In the given work is regarded process of adaptation of foreign-language economic terms, comprising phonetic,
graphic, derivational, grammatical mastering in the modern Russian language, analyzes the peculiarities of their
Key words: economic terminology, graphic and orthographic specifics, phonetic characteristics, derivative and
not derivative terms, grammatical assimilation.
T.P. Skorikova, Doctor of Philological Sciences, Professor, Moscow State University of Economics,
Statistics and Informatics (e-mail: firstname.lastname@example.org)
VERBAL MEANS OF ORGANIZING ORAL SCIENTIFIC TEXT
In the context of determining the specific features of the oral forms of scientific communication as a functional
varieties of the Russian language, are considered the system of speech textual means of the UPR and their functions
in the process of interpreting scientific text. The communicative value of the semantic signals of the UPR, facilitating
the perception and understanding of oral monologue speech is determined.
Key words: oral scientific speech, speech textual means, text organization, semantic signals, signals of the
importance, the addressing signals, the orientation signals.
P.V. Duryagin, Post-Graduate Student, Moscow State University (e-mail: email@example.com)
CHANGES OF PLACE AND MANNER OF ARTICULATION IN BIPHONEMIC CONSONANT
CLUSTERS IN SANDHI POSITIONS
The paper contains the results of phonetic experiment concerning the changes of place and manner of articulation
in four biphonemic consonant clusters in Modern Standard Russian. The rules for assimilation and coarticulation
of consonants are reviewed in the article, application of these rules in internal and external sandhi positions is compared.
Key words: Modern Standard Russian, phonetics, consonants, coarticulation, assimilation, external sandhi.
E.A. Nikitina, Candidate of Philological Sciences, Associate Professor, Southwest State University
(Kursk) (e-mail: firstname.lastname@example.org)
I.V. Ilyina, Doctor of Pedagogic Science, Professor, Kursk State University
K.M. Lopata, Senior Lecturer, Kursk State Medical University (e-mail: 0707karina@ mail.ru)
O.P. Dovger, Candidate of Pedagogic Sciences, Associated Professor, Kursk State Medical
University (e- mail: odovger@ yandex.ru)
CLUSTER TECHNOLOGY OF DISCOURSE COMPETENCE FORMATION
IN TRAINING FUTURE DOCTORS
The given article touches upon the features of cluster technology in discourse competence formation in future
medical workers as an important factor which improves their competitive position. We have investigated the process
of the discourse competence formation in future medical workersin theterms of their English classes. We have studied
some innovative methods within the educational cluster and the main stages of planning activity directed to realization
of cluster technology.
Key words: cluster technology, discourse competence formation,professional competency,educational cluster,
innovation teaching methods.
O.V. Chernyshova, Candidate of Psychological Scinces, Associate Professor, Southwest State
University (Kursk) (e-mail: email@example.com)
A.V. Bashkanova, Master of industrial training, Kursk State Technical College (Kursk)
PERSONAL SALES IN THE SYSTEM PROFESSIONAL ORIENTATION ACTIVITY
OF EDUCATIONAL INSTITUTIONS
The article considers methods of career guidance in educational institutions. Special attention is paid to this
method of promotion of educational services as "personal selling".
Key words: professional orientation activity, educational institution, personal sales, open door day.
C. V. Dyumina, Candidate of Pedagogic Scinces, Associate Professor, Southwest State University
(Kursk) (e-mail: firstname.lastname@example.org)
THE CONTROL OF THE FORMATION OF UNIVERSAL EDUCATIONAL ACTIONS
OF STUDENTS AS AN ACTUAL PROBLEM OF MODERN EDUCATION
One of the main targets of modern education in the implementation of the GEF is the formation of universal educational
activities of students. A positive outcome is possible in a situation of focused work of the main subjects of
the educational process: teacher, student and parent groups. In this regard, of particular relevance is the problem of
management of development of universal educational activities of students.
The complexity of the solution to the problem is that the fundamental ideas of theories of school management
and pedagogical management should be applied to the process of formation of universal educational activities for
schoolchildren. The article presents the model of management of development of universal educational actions of the
students responsible building logic of the educational process, including the major categories of control theory and
Key words: management, universal educational actions, the model management functions.
T. V. Nadolinskaya, Doctor of Pedagogic Scinces, Professor, Taganrog Institute
of AP Chekhov (branch) (e-mail: email@example.com)
MULTIMEDIA TECHNOLOGIES AS MEANS OF FORMATION OF MEDIA ARTS EDUCATOR
AND MUSICIAN IN THE SYSTEM OF HIGHER AND FURTHER EDUCATION
The essence and stages of development of media arts educator, musician, presented a modular system with a
project Intel, identified species and criteria of formation of pedagogical media arts through the use of multimedia
Key words: media arts, music teachers, technology, multimedia, interactive whiteboard.
N.P. Shulguina, Candidate of Pedagogic Sciences, Associate Professor of Communication and
Psychology Chair, Southwest State University (Kursk) (e-mail: firstname.lastname@example.org)
N.P. Bugaenko, Candidate of Pedagogic Sciences, Professor, Pyatigorsk State Linguistic University
(Novorossiysk branch) (e-mail: email@example.com)
PSYCOLOGICAL AND PEDAGOGICAL CONDITIONS OF THE IMPLEMENTATION
OF COGNITVE ACTIVITY
This article focuses on one of the most important and actual problems of the university education system which
is the study of psychological and pedagogical conditions of the implementation of student’s cognitive activity. Herewith,
the creation of specific intellectual (educational) environment, which is aimed at the activation of cognitive activity,
is considered to be the initial determinant of creating effective educational system. The level of formation of professional
and cultural competences is conceived as an essential characteristic of intended learning outcomes.
Key words: cognitive learning, cognition, cognitive activity, cognitive approach, competence-based approach,
intellectual (educational) environment, social environment, the level of formation of professional and cultural competences,
psychological and pedagogical conditions.
M.I. Beloysenko, Honorable Artist of Russia, Professor, Belgorod State University
of Arts and Culture (e-mail: firstname.lastname@example.org)
I.F. Starodubtseva, Honorable Artist of Russia, Professor, Southwest State University (Kursk)
SOME ASPECTS OF VOCAL PEDAGOGY
The article id devoted to methodological and pedagogical aspects of learning a higher education subject «Solo
singing». Some ways of overcoming the difficulties encountered in the process of preparing vocalist of academic
areas are stipulated.
Key words: solo singing, vocal pedagogy, concert practice, psychological factor, spontaneity in the choice of
vocal repertoire, artistic performance.
E.A. Nikitina, Candidate of Psychological Sciences, Associate Professor, Southwest State
University (Kursk) (e-mail: email@example.com)
L.N. Molchanova, Doctor of Psychological Scinces, Professor, Kursk State University
A.A. Kuznetsova, Assistant, Kursk State Medikal University (e-mail: firstname.lastname@example.org).
DYNAMIC FEATURES OF REFLEXIVITY-SEMANTIC MECHANISMS OF REGULATION
OF THE STATE OF MENTAL BURNOUT AMONG TEACHING STAFF IN ASPECT
OF INTRAPROFESSIONAL DIFFERENTIATION: STRUCTURAL
AND PROCEDURAL APPROACH
The article presents the results of a study of dynamic and semantic features of reflexive mechanisms of regulation
of mental burnout of teachers in terms of intraprofessional differentiation from the standpoint of structural and
procedural approach. There are relationships between the level of reflexivity and mental burnout phase “voltage”
among high school teachers; between the level of reflexivity among primary school teachers and professors, as well
as between the level of meaningfulness of life and mental burnout among high school teachers in the phase “resistance”,
which describes the inverted U-shaped curve, which belongs to the category of dependency “type of optimu”.
Therefore, not only low, but also very high reflexivity and meaningfulness of life are the cause of reducing the
effectiveness of teaching.
Key words: dynamic features, reflective-semantic mechanisms of regulation, mental burnout, teachers, intraprofessional
differentiation, structural and procedural approach.
E.A. Isaev, Candidate of Pedagogical Sciences, Associate Professor of the department of foreign
languages and teaching methods, Bunin Yelets State University (e-mail: email@example.com)
MULTICULTURAL SELF-ORGANIZATION OF STUDENT’S LINGUISTIC PERSONALITY
IN THE SYSTEM OF EVALUATIVE PHENOMENA
The article covers the attempt of methodological understanding of the essence of multicultural self-organization
of student’s linguistic personality as an evaluative phenomenon. The author describes properties and level features of
global attitude of linguistic personality to the culture.
Key words: student’s linguistic personality, multicultural self-organization, global attitude, culture, notional perception
of culture, culture of communication.
O. A. Miroshnichenko, Post-Graduate Student, Kursk State University
S.V. Sarychev, Doctor of Psychological Sciences, Professor, Kursk State University
O.V. Chernyshova, Candidate of Psychological Sciences, Associate Professor, Southwest State
University (Kursk) (e- mail: firstname.lastname@example.org)
SOCIO-PSYCHOLOGICAL RESEARCH OF MULTILEVEL GROUP SUBJECT
ACTUALIZATION IN VARIOUS SOCIAL CONDITIONS
The phenomenon of многоуровневости of group subject isexamined in the article, the results of including o
f smallgroup are presented in the varied forms of joint vitalfunctions.
Key words: small group, optimal, standard and tense social conditions, joint activities of the group, multi-level