T.V. Maksimova, Post-Graduate Student, Kursk State University (e-mail: firstname.lastname@example.org)
SIGNIFYING PRACTICES AND UNDERSTANDING
OF THE GASTRONOMIC METAPHOR'S SENSE
This article concerns the interrelation of signifying practices and and the process of perception and understanding
of gastronomic metaphor's sense.
Key words: signifying practice, gastronomic metaphor, subjective definition.
M.O. Izhyk, Applicant, Krymskyi Institute of Oriental Studies Ukraine (Kyiv)
ETYMOLOGICAL COMPONENTS OF MALAGASY NATIVE VOCABULARY
The article covers some of the results of Malagasy vocabulary research made by the author. This language is
a western branch of geographically distant Malayo-Polynesian languages. During the research were found specific
ethnolinguistic components of the Malagasy main vocabulary and presence of significant layers of the loanwords
from Sanskrit, Arabic and Bantu language.
Key words: Malagasy language, Austronesian languages, Bantu languages, Sanskrit language, Arabic language.
E.S. Nikitina, Candidate of Sciences, Associate Professor, institute of Linguistics, Russian Academy
of Sciences (Moscow) (e-mail: email@example.com).
TYPES OF THE TEXT SENSES AS A RESULT OF TECHNOLOGY AWARENESS
The article deals with the senses of the text as a result of various comprehensive technologies. Understanding
as the process like attention in psychology, has long been considered as having no content of their own. It has been
studied as a trigger (generation / perception of the text) of other mental processes. But ancient tradition connected
understanding with text or such iconic organization, which can be converted to text. In the era of written understanding
risen in line with distinct species of mental activity.
Key words: comprehension morphology; types of senses; interpretation; text as a subject
T.I. Gavrilova, Candidate of Sciences, Associate Professor, Southwest State University (Kursk)
ABOUT THE RELATIONSHIP OF RITUAL, CUSTOM, RITE
This article is devoted to the relationship of ritual, custom and rite.
Key words: culture, ritual, custom, rite.
M.A. Kosycheva, Candidate of Sciences, Senior Lecturer, Moscow State University
of Food Production (e-mail: firstname.lastname@example.org)
S.N. Loktionova, Candidate of Sciences, Moscow State University of Food Production
THE ANALYSIS OF CONCEPT ‘CHILD’ OBJECTIVATION IN ENGLISH
AND FRENCH APHORISMS
This paper presents the analysis of concept ‘child’ objectivation in English and French aphorisms. Conceptual
perception of childhood and its evaluative characteristics by the representatives of both cultures are revealed through
English and French aphorisms and quotes comparison.
Key words: concept, child, aphorism, evaluation, language.
T.I. Gavrilova, Candidate of Sciences, Candidate of Sciences, Associate Professor, Southwest
State University (Kursk) (e-mail: email@example.com).
L.I. Larina, Candidate of Sciences, Associate Professor, Southwest State University (Kursk)
REVISITING THE ETHNOLINGUISTIC RESEARCH OF THE RITUAL TERMS SYSTEM
MEANING THE KURSK WEDDING RITE PERSONALIA
The article is devoted to the problem of the Russian folk intellectual culture renaissance and preservation. The
definitions of wedding rite personalia of Kursk region are regarded here. The terms of ritual personalia are characterized
by etymology, motivation meaning, world building and distribution area.
Key words: ethnolinguistics, ethnography, cultural linguistics, semantics, topic group, ritual
lexical unit, ritual personalia.
N.A. Borzenkova, Doctor of Sciences, Professor, Southwestern State University (Kursk)
A.A. Parshina, Lecturer, Southwestern State University (Kursk) (e-mail: firstname.lastname@example.org)
HOW TO TRANSFORM TEXT IN BULGARIAN-RUSSIAN TRANSLATION
The article author offers a classification of translation techniques based on the analysis of the texts of the Slavic
Key words: translation, lexical transformations, grammatical transformation, translation and transformation.
O.N. Berishvili, Candidate of Sciences, Associate Professor, Samara State University
METHODOLOGICAL APPROACHES TO DESIGN OF EDUCATIONAL SYSTEMS
The article considers the nature, principles, possibility and expediency of integration
complementary methodological approaches to the design of educational systems (system, synergistic,
activity, personal, environmental, situational, axiological) that implement various aspects
of the design of adaptive system of professional training.
Key words: methodological approaches, educational systems, adaptation, vocational training.
V.N. Kartashova, Doctor of Sciences, Professor, Head of the Department of Foreign Languages
of Pedagogical Direction, Bunin Yelets State University (e-mail: email@example.com).
СOMPETENCE-ORIENTED FOREIGN LANGUAGE EDUCATION IN HIGHER SCHOOL
In this article separate changes in the field of higher foreign language education of students of unphilological directions
are considered according to the introduction of competence approach at higher school.
Key words: competence approach, foreign language education, higher school, unphilological directions.
L.A. Semenova, Candidate of Sciences, Associate Professor, Southwest State University (Kursk)
L.I. Konovalova, Doctor of Sciences, Professor, Leningrad regional Institute
education development (e-mail:firstname.lastname@example.org)
THE USE OF CONCEPT MAPS IN THE ANALYSIS OF THE POETIC TEXT
The paper presents the author's method of the analysis of the poetic text, illustrates the use of concept maps to
analyze poems Century lake borodaevskoye.
Key words: literary education, the method concept map, conceptual maps, maps of knowledge.
N. N. Romanova, Doctor of Sciences, Professor, Bauman Moscow State Technical University
(Moscow) (e-mail: email@example.com)
I.O. Amelina, Lecturer, Southwest State University (Kursk) (e-mail: firstname.lastname@example.org)
FEATURES OF FORMING PROFESSIONAL COMMUNICATIVE COMPETENCE WHEN
TEACHING RUSSIAN TO FOREIGN STUDENTS OF ECONOMICS
The article dwells on substantial and formal aspects of communicative and professional communicative competences.
Specifics of the language and speech material promoting formation of the latter within business communication and
interaction as the sphere of future professional activity of foreign experts in economics are analyzed.
Key words: communicativeness, professional communicative competence, language material, Russian as a
G.N. Myers, Senior Lecturer, Southwest State University (Kursk) (e-mail:email@example.com)
REVISITING THE CONSTRUCTION OF LINGUOCULTURAL TEACHING MODEL
OF THE DIALOGUE SPEECH FOR CHINESE STUDENTS-PHILOLOGIST STUDING RFL
The article deals with the constituents of linguocultural teaching model of the dialogue speech forming a
teacher as a representative of a new teaching training system.
Key words: linguocultural model, cross-cultural adaptation, dialogue speech, secondary linguistic identity, new
E.V.Pinevich, Candidate of Sciences, Associate Professor, Moscow State Technical University
N.A. Bauman (e-mail: firstname.lastname@example.org)
QUALITY ASSESSMENT OF COMPUTER TRAINING MATERIALS FOR RUSSIAN
AS A FOREIGN LANGUAGE
Outlines the benefits of using e-learning. One of the conditions to optimize the learning process is to assess the
quality of computer material. Proposed to evaluate the computer materials based on three parameters: 1) the technical
characteristics; 2) in ergonomics; 3) on methodological quality. Presented the differences of the electronic text of
the printing, requirements for quality electronic texts.
Key words: quality assessment, computer materials, e-learning, parameters of evaluation, specifications, ergonomic
quality, methodical evaluation parameters.
T.V. Ovchinkina, Undergraduate, Southwest State University (Kursk) (email@example.com)
HEALTH TECHNOLOGIES WILL BE IN HIGH SCHOOL
The article presents an overview of current health-technology in higher education. It is proposed to improve the
technologies will be through the creation of research institutes recovery students.
Key words: health, health-technology, technique improvement.
A.A. Fadeev, Undergraduate, Southwestern State University (Kursk) (tel. (4712) 58-71-16)
METHOD «CASE-STUDY» TEACHING TECHNICAL DISCIPLINES
The paper proposes to use the case in the study of technical disciplines "Designing and manufacturing technology
blanks ", which describes the activities of a real company town. The advantage of this paper is the use of real
data source bound to a particular production. The proposed methodology of the method «case-study» is one of the
directions of modernization of modern education.
Key words: teaching methods, the method of «case-study», training, technical specialists.
E.F. Kuznetsov, Doctor of Sciences, Professor, Southwestern State University (Kursk)
M.E. Kuznetsov, Candidate of Sciences, Southwestern State University (Kursk) (tel.: 50-45-70)
CREATIVE, ORGANIZATIONAL AND METHODICAL ASPECTS OF PLEIN-AIR PRACTICE
OF FUTURE ARCHITECTS AND URBAN PLANNERS
The article is an analysis of creative, organizational, and methodological problems associated with the implementation
process of plein-air practice and highlights a number of mechanisms of creative and professional qualitirs
of the future specialists-architects.
Key words: nature, creativity, architects.
O.V. Lagutina, Candidate of Sciences, Associate Professor, Southwest State University (Kursk)
INTEGRATED MARKETING COMMUNICATIONS AS A WAY OF POSITIONING
THE UNIVERSITY IN THE MARKET OF EDUCATIONAL SERVICES
The article presents a conceptual aspects of the strategy of integrated marketing communications (IMC) in relation
to the specifics of the market of educational services. The author examines the main types of messages (planned
and unplanned) that are used by universities as a way of promoting on the market; indicated by the communicative
objectives of the University through the concept of integrated marketing communications.
Key words: integrated marketing communications, educational services, advertising, public relations, personal
selling, sales promotion.